A popular Windows music player, Winamp, known for its llama-whipping history, is undergoing a transformation to compete in the streaming industry. Initially shaking up the digital music scene in the late 1990s and early 2000s, Winamp has announced a collaboration with Deezer, an independent music streaming platform. Together, they will introduce a new subscription-based model utilizing Deezer’s technology and music library.
The revamped platform, slated for an early 2027 release, will enable users to access music from the streaming library, as well as integrate local files and internet radio stations. Additionally, users can personalize their interface using “skins,” a nostalgic feature from Winamp’s original player.
Although Winamp had receded during the rise of streaming services, the desktop version still boasts over 40 million active users. Launched in 1997 by Nullsoft, an Arizona-based company, Winamp swiftly gained popularity as a top choice for managing and playing digital music files, amassing 60 million users by 2001.
Recognized for its iconic catchphrase, “Winamp, it really whips the llama’s ass,” the software set itself apart with its speed, efficiency, and stylish design. Alexandre Saboundjian, CEO of Winamp Group, expressed excitement about challenging the listening experience once again with the new plans.
Despite previous attempts to venture into streaming, including promises of a mobile app in 2019, Winamp faced setbacks. Following AOL’s acquisition of Nullsoft in 1999 for an estimated $80 million to $100 million, internal conflicts led to missed opportunities, allowing competitors like Apple’s iPod to dominate the market.
For many music enthusiasts, Winamp’s skins symbolize an era of creative customization. The “skin museum” online archive preserves various layouts designed by fans for early versions of the music player, showcasing the platform’s open-source spirit.
Initially slated for closure in 2013 by AOL, Winamp was saved by the Belgium-based Radionomy, later rebranded as Llama Group and then Winamp Group. Despite facing challenges, Winamp made comeback attempts in 2023 and 2024, introducing platforms for artists and fans to interact and launching a mobile app for Android and iOS.
While details on pricing for the upcoming streaming service remain undisclosed, fans eager for a nostalgic experience with Lord of the Rings-themed interfaces may find their wishes fulfilled. However, not all fans are on board with Winamp’s shift towards a subscription model, as some Reddit users expressed nostalgia for the old player’s simplicity amidst the new changes.
