Apple’s range of services is gaining immense popularity alongside its well-known products like MacBook, iPad, and iPhone. The tech giant reported a successful year with a surge in users across its audio, TV streaming, and news platforms.
In 2025, Apple Music marked its best year ever, attracting a record number of listeners and new subscribers. The service introduced updates such as Lyrics Translation and AutoMix to enhance the user experience.
Engagement on Apple TV also saw a significant increase, with users spending 36% more time watching popular shows like Slow Horses and The Studio. The platform expanded its content library with new shows and movies like the F1 film featuring Brad Pitt and drama series Pluribus.
The App Store witnessed strong performance with over 850 million average weekly users globally. During the holiday season, there was a surge in customer spending on digital goods and services, setting new records.
Apple Podcasts had a remarkable year, achieving record listenership, plays, and subscriber numbers. Additionally, Apple made enhancements to Apple Fitness+ and Apple Arcade, expanding their offerings to more regions and adding new games.
The Share Item Location feature in Find My was extended to 27 more airlines, enhancing luggage tracking capabilities. Apple Maps also introduced Detailed City Experience in new locations like New Orleans, Singapore, and Monaco, featuring 3D landmarks such as a custom F1 Monaco Grand Prix experience.
Eddy Cue, Apple’s senior vice president of Services, expressed enthusiasm about the successful year, emphasizing the company’s commitment to delivering enriching experiences through its services. Reflecting on the accomplishments of 2025, Cue highlighted the global expansion and continuous innovation that contributed to the positive user engagement throughout the year.